Opening its first outlet in October 2009, the Ice Room franchise has since expanded to 12 outlets in Kuala Lumpur and Petaling Jaya. The healthy growth pattern reflects its great potential and the confidence of the franchisees in this business model.
The secret of success behind this franchise is its constant efforts to innovate in every aspect of its business including the décor, food and service to give customers a memorable dining experience. This experience will generate more repeat customers, which translates to consistent sales and profits for the outlets.
This evergreen, market-driven business model delivers a fresh and happy concept in dining with its signature ice cream and fusion food menu that is well suited for the local climate and culture. This appeal draws the crowd in naturally.
Much emphasis is put into keeping the franchise dynamic by continuously innovating new ideas for the menu and new strategies to strengthen the image of Ice Room. This approach ensures that Ice Room stands out in the crowd and provides absolute peace of mind for the franchisees on the long-term profitability of the business.